Tips on Improving Web Accessibility and Why It’s Important
With around 1 billion people living with disabilities across the world, if your business website lacks the necessary web accessibility elements, that’s a huge chunk of potential audience that you are neglecting.
Email Marketing: Stand Out in Every Subscriber’s Inbox with These Tips
Email marketing is one of the most effective ways to connect with your current and future customers and with a whopping 4 billion daily users, it can do wonders for building brand awareness and boosting website traffic.
Common SEO Mistakes You Should Stop Doing
There are countless things you can do to improve your SEO, but there are also several things that you should avoid if you want to see success. Being aware of what these common mistakes are and how to remedy them is essential if you are to stay ahead of the
Website Elements You Should Improve on for Better Digital Marketing Success
From the basics of what makes a good website to the more technical aspects of how to optimize your website for search engine optimization, user experience, and social media marketing, we’ll talk about the best website elements you should improve on for better digital marketing success.
Growing Your Social Media Audience: 6 Proven Tips
If you’re willing to put in the necessary work, there are plenty of advantages to growing your social media audience as part of optimizing your marketing efforts.
Revamping Your Website Regularly is Necessary— Here’s Why
No matter how good it looks, how well it serves its users, or what great content is on it, a website that has not been regularly updated will age quickly over time. It might look new now but if you leave it as is for long enough, everyone will soon
How Negative Customer Experience is Hurting Your Conversions
In an era of fast-moving consumer expectations and increasing social media use, CX has never been more important. Unsuccessful CX can slow down your digital marketing efforts and even derail a company’s growth.
How to Make Your Website User-friendly in 7 Steps
Your website is your business’ first impression for potential customers. Therefore, it’s crucial that you make sure new visitors have a positive experience when they land on your page.
How to Optimize your Marketing Efforts for SEO
To get the most out of your website and increase its organic visibility, you need to optimize your marketing efforts for search engine optimization. SEO can seem like a daunting topic. With so many different strategies, tools, and tactics out there, it can be hard to know where to start.
Everyone is not your customer
If you are spending money on bulk, massive advertising campaigns, yet your business can't serve 90% of the people you are marketing to, then you are wasting money. Not everyone is in the position to buy from your company. Learn what to do better here.